We Invited the Street Sharks Creator to Chat About His New Luxury Line of Boulevard Sharks

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If you’re a child of the ’90s, you probably remember Street Sharks, a TV show about transgenic sharks designed to promote a toy line of man/shark action figures. What you may not know is that the show was actually based on the real-life experiences of Vaughn VonRiche, who built a billion-dollar business empire by creating mercenary armies of man/shark hybrids. As income inequality has grown, VonRiche recently saw the opportunity to create a new line of luxury Boulevard Sharks, and of course, we needed to know all about them. The interview below has been edited for texture and consistency.

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Bunny Ears: Street Sharks was developed to promote a line of toys. How are Boulevard Sharks different?

VonRiche: With Street Sharks, we were casting a wide net. Boulevard Sharks are designed to appeal to a more exclusive clientele. For instance, Street Sharks was available on BKN. Boulevard Sharks is only available on a solid gold record, like the one Carl Sagan shot into space. Also, Boulevard Sharks are unbelievably expensive.

Bunny Ears: What inspired you to create this line of toys?

VonRiche: I wanted rich children to be able to hold a really beautiful toy and know that it was better than the toys available to less hardworking children.

Bunny Ears: What’s your favorite thing about the Boulevard Sharks?

VonRiche: One detail I’m very proud of is the sharks’ tiny monocles, which were handcrafted by an Italian lens grinder who is a direct descendent of Galileo. The monocles are made from leaded glass, which would be extremely dangerous for a child to swallow. Fortunately, all the children we’re selling these products to have excellent insurance.

Bunny Ears: Personally, we loved the tiny suits.

VonRiche: I’m so glad you enjoyed those. They’re actually so small that they had to be handsewn by children, so every parent who buys a Boulevard Shark for their child or orphaned ward can go to sleep on their swan down mattress knowing that they are helping to employ a vulnerable population.

Bunny Ears: Let’s talk materials.

VonRiche: Of course. The bodies of our Boulevard Sharks are made from an ultralight platinum alloy that will actually sound an alarm if it senses someone nearby with a net worth under $100 million dollars. Sure, this has been a hassle for some of the nannies, but that’s what we pay them for, right? And the sharks’ teeth—and this is really cool—were carved from the bones of fossilized megalodons. I think it’s really special any time we can privatize a piece of our collective natural heritage.

Bunny Ears: And, of course, Boulevard Sharks have an environmental component as well.

VonRiche: That’s right. For every Boulevard Shark we sell, we murder an actual shark. Because sharks are apex predators, this saves a lot of fish lives. We send customers a handcrafted oil portrait of the shark we murdered in their name.

Bunny Ears: Aren’t sharks threatened?

VonRiche: Threatened by our profits! Also, by widespread environmental collapse.

Bunny Ears: Are you at all concerned that your products aren’t accessible?

VonRiche: Absolutely not. What’s the fun of having a toy if it’s something your nanny could buy for her kids? We want to send kids a message: If your parents work hard or inherited a lot of money, you deserve nicer stuff.

Bunny Ears: Sure.

VonRiche: Wait, did you mean that the toys aren’t accessible to children with disabilities?

Bunny Ears: No.

VonRiche: Good, because they’re definitely not.

Images: DiC Entertainment, Pixabay, Pixabay, Pixabay


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Ella Gale: Ella is a comedian and writer in Los Angeles, CA. She thinks the best comedy is like an open house in another person’s brain, and she would like to invite you into hers. Described by the Austin Chronicle as “exceedingly clever,” her jokes run the gamut from honest to absurd. She is a former engineer and unpaid intern who has performed at the Moontower and Limestone comedy festivals and whose work has appeared at the New York Television Festival.

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